About

Introducing a small business conceived to promote a sustainable lifestyle —selling handcrafted and locally made products while championing environmental and social causes: TheModernPet.com.

This online ‘Eco-chic Pet Boutique’ was founded in Berkeley, CA by Audrey Rothaus, selling handmade pet collars while she prepared for vet school. A lifelong advocate of environmental causes with a strong sense of style, Audrey wanted to create high quality, eco-friendly pet products that looked great while treading lightly upon the planet. She started making organic, detergent-free pet shampoos and soaps, and designed hand-dyed, hand-printed, hand-made hemp collars, leashes and pet toys. Partnering with a holistically-minded Veterinarian who showed her how profoundly nutrition and environmental toxins impact pet health, Audrey began offering high quality nutritional supplements as well as organic treats for carnivores and herbivores, and soon reached beyond organic to offer hard-to-find items like treats made from grass-fed bison and sustainably harvested wild caught salmon.

This young woman started with a vision of healthy, eco-friendly, sustainable living, then designed her products to embody that lifestyle and her business to promote it. She makes most of what she sells herself; the remainder are products from environmentally sound manufacturers —like biodegradable pet waste bags, and plush pet beds made with organic and recycled materials.

The Modern Pet is a perfect fit for “Conscious Consumers” who would rather use their purchasing power to support small businesses whose entire paradigm is focused on sustainability, and for whom each sale brings tangible benefit.

Be a Conscious Consumer, and join the HandCrafted Revolution, by shopping at TheModernPet.com!

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One Response to About

  1. Birch Bishop says:

    I was wondering if you could take a look at the cat product called Cattino on Etsy.com. Do you think it is something your readers might be interested in? I’m trying to help a friend promote his handmade product that he is selling on line. Please let me know you thoughts. If you have any ideas about how to promote it I would apperciate any advice. Thanks, Birch

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