Who is Brighter Planet?
Brighter Planet helps people measure, reduce and offset their carbon footprints. They are committed to demonstrating that small, day-to-day actions can make a huge difference for the environment.

Why carbon offsets?
Carbon offsets play a crucial role in building a sustainable society. Many renewable energy projects are well suited to produce energy and meet stringent standards, but lack sufficient financing. Carbon offsets fill that void by investing in these projects.

Who is paying for these offsets?
Brighter Planet purchases and donates the 350 pounds of offsets for every participant in the 350 Challenge. They feel that's a small price to pay to help generate awareness for the fight against climate change.

Tags: brighter planet, carbon offsets, 350 challenge, climte change